Tim Hardy Blog

5 Ways to Use Images to Market Your Holiday Rental Property More Effectively

The first impression people have of your property will often be online images, so it's important to get them right. Here are five ways to optimise your photos:

1. Tell the story of the holiday
Guests will research holiday rentals and compare your property to a number of others in the area. Don't just take shots of your rooms from every conceivable angle, find out what draws most people to your rental and play to that strength.
• Use your guest book comments to get tips - e.g. if a number of guests mention a particular feature like a wine fridge make sure it's given a spot in photos
• Dress the property with decor that reflects your location and purpose of the holiday for your guests - e.g. crisp and bright blues and turquoise for a seaside cottage, tapestry style fabrics in a country bolt hole
• Include key views from windows or terraces. It's fine to include views of local attractions so long as they're clearly labelled as such.

board game in front of a warm stovecoordinated bedroom set with green telephonerobe hung on a door near to bedroom sink


2. Convey a true sense of space
Many property owners have 'invested' in a fisheye lens, which makes a room look bigger than it actually is and can distort the image. This false impression does no-one any favours - you're setting a property up to disappoint in real life, and at the point of arrival which could colour the whole stay.
What your guests are looking for is an accurate idea of space. If a room is on the small side, play up a cosy setting, make the most of its other features, and accept that the size is reflected in your price so there's no need to apologise for it.
Ensure that there isn't too much furniture in the photo and that it supports the sense of space - e.g. if oversized sofa need other furniture in shot to put it into context.

Bed and breakfast in Coxwolda beautiful lounge at The Yorke ArmsMoulton Brown soaps on the sink

3. Outside space can be a deal maker.
Again, images of outside space should reflect how guests use it - if guests mention enjoying breakfast on the terrace, set the table for breakfast.
If you provide a barbecue for guests and find it's used often, make sure it's clean and visible - don't leave a large barbecue under it's cover to dominate a shot.
Don't forget to show features such as off-road parking areas.

afternoon tea at a bed and breakfast in the summer roomseating area outsideentrance to a bed and breakfast in the Yorkshire Dales

4. Natural light will always make your rooms look their best
- optimum time, bright day but not too sunny or windows glare
- turn any lights on, even on a bright day

home made bread for breakfasthealthy breakfast at Callender House B & Bcroissants and fine cut marmalade for breakfast
5. Include detail shots
A couple of select detail shots can vary your photo selection and work really well.
Ensure the shots only include permanent features of the property and add to the story of the holiday - e.g.
- include books / games arranged nicely on a table
- display a selection of toiletries besides a roll top bath
- take a photo of the boot storage in your hall with boots and a local walking book in view

If you have a holiday home or other property to market, call me to talk about a photoshoot on 07770 476416